Skip to content

Every lead from every channel, on one sales line.

Collect leads from ads, WhatsApp and web forms in one place. Your team runs every step on the same screen, from follow-up to offer and from offer to payment.

  • Meta ad
  • WhatsApp
  • Web form
  • Phone
  • Walk-in
The rablok pipeline: lead cards arranged by stage The rablok pipeline: lead cards arranged by stage
A new lead card landing in the pipeline A new lead card landing in the pipeline

One flow from the first message to the last instalment

Wherever a lead comes from, it follows the same path. Who is interested in what, and what comes next, is clear at every moment.

  1. A lead comes in

    Meta lead forms, WhatsApp, your website, phone calls and walk-ins land in the same list, with source, campaign and budget attached.

    Lead list filtered by source, stage and rep Lead list filtered by source, stage and rep
  2. The team follows up

    Each new lead is assigned to a rep in turn. WhatsApp chats, calls and notes collect on the lead's page, and no follow-up date slips.

    A WhatsApp chat on the lead page A WhatsApp chat on the lead page
  3. An offer goes out

    Pick the price, discount and payment plan, and the offer becomes a printable document. Cash, 12, 18 or 24 months, or a plan of your own.

    Choosing a payment plan on a new offer Choosing a payment plan on a new offer
  4. Payments are tracked

    Due, overdue and received payments sit in separate tabs. Finance records a payment from the row, and sales sees the status at once.

    Collections Collections (dark theme)

Your team's whole day on one screen

The sales manager sees the team, the rep sees today's work, finance sees collections. Everyone by their role.

The rablok dashboard The rablok dashboard: sold and collected this month, open leads and follow-ups

Sold and collected this month, open leads, and the team's follow-ups for today and overdue. Start the day here.

WhatsApp messaging WhatsApp messaging (dark theme)

Every WhatsApp chat of the team in one inbox, split into assigned to me, unread and awaiting reply.

Calendar and follow-ups Calendar and follow-ups (dark theme)

Follow-ups, option expiries and handover appointments in one calendar. Overdue items stand out in red.

Reports Reports (dark theme)

Leads by source, stock value per project, the trend of contracts and collections, the pipeline funnel and rep ranking. Compare with the previous period, export to Excel or print.

Team and automatic assignment Team and automatic assignment (dark theme)

Owner, sales manager, sales rep and finance roles. Who takes part in automatic assignment and who last signed in, all here.

Modules that fit your sector

The core CRM works for any sales team. Construction companies add projects, the maquette and handovers on top.

Aerial view of a new residential complex with a courtyard and pool

Construction and real estate

Projects, units, a 3D maquette, a public project showcase, a buyer page and handovers. The whole sales office in one place.

A sales team's day: a pipeline on a laptop, a phone, a calendar and messages A sales team's day: a pipeline on a laptop, a phone, a calendar and messages

Every sales team

From clinics to dealers, for every team that works with leads: lead list, pipeline, WhatsApp, calendar and reports.

Show buyers your project on the map

Your project's 3D maquette sits in its real location on Google's photorealistic map. A buyer taps a unit to see its status and details; available, optioned and sold units stand apart by colour.

About the 3D maquette
A 3D project maquette with units coloured by sales status
Map: Google Maps · Google, Airbus

Works with the channels you use

Connect your ad account, WhatsApp Business account and website, and leads arrive on their own.

Leads from ads, WhatsApp, web forms, phone and walk-ins joining one sales line Leads from ads, WhatsApp, web forms, phone and walk-ins joining one sales line
  • Meta lead forms

    Facebook and Instagram lead forms arrive mapped to the project and rep you choose.

  • WhatsApp

    Messages land on the lead's page; reply in one click with saved templates.

  • Website forms

    Forms on your site connect through a webhook; Make and Zapier work too.

  • Excel

    Import your old lists with a template, and export leads and reports to Excel.

Frequently asked questions

Which channels does rablok collect leads from?

Meta lead forms, WhatsApp, the forms on your website, phone calls and walk-ins. You can also import the lists you already have with an Excel template.

Is it only for construction companies?

No. The core CRM is sector-free; any sales team that works with leads can use it. Construction companies add the project, unit, 3D maquette, showcase and handover modules.

How are leads assigned to the team?

Each new lead goes in turn to the reps who take part in automatic assignment. You choose who takes part in the team settings, and you can assign by hand too.

Can sales reps see everything?

No. Everyone sees what their role allows: owner, sales manager, sales rep and finance. A rep sees only their own leads; finance works with collections.

How are accounts protected?

Two-factor authentication and passkey sign-in are supported. The audit log records who did what, when and from which IP address.

Can buyers follow their payments?

Yes. You share a private link for each sale; without an account the buyer sees the offer, deposit, down payment and contract steps, the amount paid and remaining, and the next instalment.

Bring your sales team onto one screen

See rablok with your own lead flow. In the demo we set up a full day of your team together.